Creative Inspirations – Simone Legno

Simone Legno

As we had no guest-speaker some weeks ago we were told to delve into the Creative Inspiartions video’s has on offer. This installment of Creative Inspirations was on the Itialian Artist Simone Legno well known for being the creator of the Tokidoko brand which is heavily influenced by Simone’s love and affection for the Japanese culture.

Some of Tokidoko’s best known characters are

  • SANDy


So as I said Simone Legno is An Italian Artist from Rome well know for his Japanese style Animations/Characters.

Simone was interested in Art from an early age as his mother was a Painter, and because his family couldn’t afford much toys for Simone he spent the majority of his youth doing what he loved : DRAWING!

From an early age he was drawing and because his drawings were so good his Teacher in school even put them up around the entire school.

After school Simone began studying Political Science but he soon discovered that this would not be for him.

Internet Revolution

After this, Simone luckily got his hands on Illustartor through a friends brother who was an Architect. Simone was amazed with the prospect of being able to bring his characters to life with the technology advances the web was going through with Flash.

This is what drove his ambition to go to Design school. Through Design school he learned that the classic advertisment route would not be for him so he jumped on-board the internet revolution and set up a portfolio website namd Tokido showing all his animations etc and not before long he turned this into a brand with his buisness partner.

Simone gave some wise words during the video saying ” Being humble is key” . You never stop learning, so always push yourself to learn more be it a particular software; Lets use Adobe’s new CS5 as an example. Some people may think they know everything about a particular software but as technology advances there’s more and more cool things to learn + there’s always someone who will be there to snatch up your place so the key thing he meant was always push yourself.

Something I thought was cool about Simone’s process of bringing a character to life was that there all skecthes first. If I hadn’t watched the video’s I would’ve thought they were made digitally in Illustrator/Photoshop.

Animation Process :

  • Does a sketch
  • Takes a photo with his Iphone
  • Upload’s it
  • Takes it into Illustrator
  • Using the pen tools he draws the outline of the character
  • Using other Illustator tools he apply’s colours to the animation

I thought it was cool how he showed step by step how he brought his characters to life and really enjoyed the overall video. Animating is something i’ve really into over the past few months and would love to learn more about it.


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