Working In Digital Media with Fiona Kelly.

In WIDM this week are guestspeaker was Fiona Kelly from Glimmer Digital Design her own idependant buisness & She is also apart of FLK studio.

Here is the link to her website >

The theme of this week’s lecture was “Inspiration!” and this is what Fiona came into to talk about . Over the course of the lecture, Fiona shared her knowledge of the best ways of finding inspiration and how it’s not actually stealing! HAPPY days!

Fiona started of her talk by showing us a Quote from a guy called Jim Jarmusch. This quote could be considered very controversial. You’ll see why now.

“Nothing is original. Steal from anywhere that resonates with
inspiration or fuels your imagination. Devour old films, new films,
music, books, paintings, photographs, poems, dreams, random
conversations, architecture, bridges, street signs, trees, clouds,
bodies of water, light and shadows. Select only things to steal from
that speak directly to your soul. If you do this, your work (and theft)
will be authentic. Authenticity is invaluable; originality is nonexistent.
And don’t bother concealing your thievery
– celebrate it if you feel like it.”

Jim Jarmusch

He really doesn’t hold back eh?

After showing us this quote, Fiona begin telling us about loads of cool websites where we can draw all types of inspiration’s from.

  • Smashing Magazine
  • iStock Photo
  • Del.ic.ious
  • Digg
  • and many many more…

Fiona then told us about some projects she did and the process of finding Inspiration she went through over the course of the project, and how she applied this to her work without actually infringing copyright or plagiarising the original author’s work.


When first starting of a project, Fionna spends the first few weeks researching her clients previous work etc and possible idea’s etc So this is what Fiona did first when doing this project. As she was designing the footer for there website she spent a lot of her research looking at Scooter Island’s previous logo’s, and style’s, and seeing how she could apply this to the footer.

So firstly in any project! RESEARCH RESEARCH RESEARCH.

She noticed through her research that Scooter Island had used alot of Vespa – Mod – Ska styles in there advertising etc, so she knew she’d be using something similar to this is her footer. Next she looked through vinatage, 50’s + 6o’s website’s and took out design elements from these websites she liked and seen how she could apply this to her’s.

In the end she came up with this! >>

Finished Header!

Fiona told us the final footer & finished product was something like her 5th attempt and went through many different prototypes! Something else Fiona told us.. To always save your work and keep previous projects cause you never know when you might need it again. So another message from the talk.


Fat Kitty Films – Logo Design

For her next project she was approached by this film company to design there new logo. They told her they wanted something with a 50’s- esque design element, so for research she spent alot her times looking through hunderds of font’s associated with the 50’s, colour scheme’s, shapes and many other things associated with the 50’s aswell as Illustarted Cat’s as the Company’s name was Fat Kitty Films.

Fat Kitty Films Logo

Dublin Gay Theatre Festival  –  Web design

For her next project She was approached by Dublin Gay Theatre Festival to design the layout of there new Website.

For her research she looked through other Gay festival website’s – and took elements from these websites she liked and tried to apply this to the website of the festival.

She also looked through general web design layout’s, + looked through the previous logo’s and design’s of the previous years of the Dublin Festival.

( Which she didn’t like)…But was told she had to include this into her finished design so her orignal idea of designing a new logo/webpage went out the window but this was to be expected so it didn’t bother Fiona that much.

Finished Layout

My – Banner Ad

Fiona was approached by to create a banner ad in there current online campaign on “Buying Holidays Abroad – A future investment or a new home ”

As this campaign was on home’s abroad she wanted to create a banner that would show elements of life aborad – Sunshine, beaches, you get the idea.

This is a snippet of her finished banner which she created in adobe flash professional. - Banner Ad

Puca – Website Redesign

Her next client was Puca who are mobile marketing phone company, they approached her and asked Fiona to re-design there website based on stuff they liked from other marketing websites, combining them together to make the puca website . Intelligent stealing – which was what this blog was all about!

Fiona's Re-Design of the puca website

I learned alot of from this lecture. I know now that when starting a project the first thing I should do is RESEARCH, RESEARCH,  RESEARCH, & more research……. Such a simple thing but I never realised how easily you can get inspired by anything be it over-hearing a conversation on a bus between two people, seeing a photograph you like… and the list goes on. Overall this lecture is something I will take through the rest of my life.

See ya next time …


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